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Nine out of ten videos you watch on Youtube contains a sponsored message 1, and you skip through nine out of ten sponsored message 2. Perhaps because you have been on the internet for longer than your cousin has been alive, you can sniff these brand readouts from miles away. This highlights two things:
- The creators are lazy about presenting these sponsorships trusting their audience to skip it and continue with the original story.
- Brands want to control how their product is percieved and want creators to stick to the script. Cool. It’s a mutually benificial process for both parties involved. But one question looms over me: are the “thank you” messages a part of the read out that brands hand out, or do the creators do it willingly?
Being born in a developing country in a household where broadband internet was installed when I was 10 saved me from becoming an Internet Explorer kid 3. This also means that I am old enough to remember when people had to tune in at a set time to watch their favorite shows, all of which were sponsored. And I remember that mainstream television doesn’t thank their sponsors.
Sponsored posts on Instagram and TikTok also don’t thank anyone. They get to the point, say what they have to say, do what they need to do, slap a “#ad” on their caption and get paid. What makes Youtube videos special? I don’t know.
come back in a few days to see if it found the answer
Update (6/30/2024): No answer yet :/
1 a statistic that i pulled out of thin air
2 another statistic i pulled out of thin air
3 analogous to iPad kid